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Zag: The Number One Strategy of High-Performance Brands Año de Publicación::2006 Esas son solo algunas deLibro Usado, Tapa Blanda. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation
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